Our Story

Areté (ἀρετή) is the Ancient Greek word for excellence.
​​It was believed that mind, body, and soul each had to be strengthened
to live a life of Arete. In mythology, the goal was not to achieve
excellence, but continuously work towards it. The pursuit of
excellence is our ongoing mission. We hope you’ll join us.

Ingredients You Can Trust

We’re pretty picky about what goes in our products. Our supplements are scientifically formulated with powerful natural ingredients to effectively achieve real results.

Natural & Non-GMO

GMOs can negatively affect your health, causing undesired side effects such as toxicity, organ damage, and gene transfer. Our supplements only contain ingredients found in nature.

100% Natural & Vegetable Capsule

Our gelatin-free, vegetable based capsules provide a great sustainable alternative to our competitors for conscious consumption.

Rigorous Testing & Quality Assurance

All our supplements are certified by the National Sanitation Foundation (NSF) to comply with strict manufacturing procedures and public health protection standards.

Sourced & Produced in the USA

While some of our botanical ingredients are native to locations around the world, we’ve done our best to source them as close to home as possible to stimulate the economy.

Certified USDA Organic

That means all ingredients have been sourced from growers who have used no synthetic fertilizers or pesticides. The USDA certification process is extensive for your peace of mind.

Discover Your Best Self

Aristotle defined the person of ‘Arete’ as someone who uses all of their abilities— strength, bravery, and wit to achieve real results.

But it doesn’t happen overnight - it’s a journey to a destination you must pursue with conviction. Our community is here for support, but the drive must come from within.

You bring the ambition, we’ll bring the nutrition.

The road to excellence

Greek mythology is full of captivating stories. The heroes often face tough choices and tragic battles, but never take the easy way out. The road to Areté is hard, but it’s worth it.

What guides us on the journey? Our values. As a company, Areté is no different.

Growth

The ability to grow and change is what sets apart living things. But the ability to grow isn’t enough, we have to desire it. That’s what sets humans apart from plants, and the excellent from the average.

Balance

We must be aware that a world with no seasons gives us no joy from the rays of the sun. Balance is fundamental to life as we experience the bitter and the sweets. Thus, excellence is a result of staying in equilibrium.

Ambition

“A strong desire to do or to achieve something, typically requiring determination and hard work.” It’s not our place to define success, but it is our duty to set meaningful goals, and try our best to reach them.

Community

As humans have evolved, we seek a stronger social connection with our loved ones. To achieve social impact, respect, strength, and the ability to lift others up is the final step in self-actualization, the pinnacle of excellence.

Our Promise To You

Like the Ancient Greeks, we believe that everyone deserves to feel
excellent, regardless of their lifestyle, knowledge, or budget. We
seek to empower you to pursue a life of Arete with premium
quality, natural supplements. No Fillers. No BS.
 Just excellent nutrition for excellent results.